Description
Carrying out promotional activities using digital platforms (Social Media Platform) to promote products, services, or brands.
Social Media Platform: Instagram, Tiktok, FB, Youtube or any Platform
Objective:
To reach a wider audience, increase online visibility, and enhance promotional effectiveness. Through digital marketing, participants can interact directly with consumers, obtain real-time feedback, and accurately measure campaign effectiveness.
Competition Guidelines:
- Participants are required to prepare a short paper describing their experiences in digital marketing (preferably including a case study).
- The paper must include details such as account name, account link, Engagement Rate, Reach and Impressions, and other relevant metrics.
- Include screenshots or screen captures as supporting evidence.
- The account must be personal, not belonging to an institution, business, organization, or similar entity.
- Copywriting quality in posts will be assessed.
- Campaigns must be conducted organically (without paid ads).
- The use of purchased likes or similar engagement manipulation is strictly prohibited — participants found doing so will be disqualified.
- The assessment period for posts is limited to three months prior to the announcement date of the ISLC event.
- Content must not contain any elements of SARA (ethnicity, religion, race, or intergroup issues).
- Participants may submit a link to the video that has been uploaded on Social Media or other media platforms.